Reservoir is focused on servicing its catalog with world-class administration and increasing value through promotion and new marketing initiatives. They are committed to future growth through the acquisition of music publishing catalogs and entertainment assets of all sizes. Their current catalog spans all genres and includes blockbuster songs by such artists as 50 Cent, Alice Cooper, Big & Rich, Christina Aguilera, Beyonce, Dr. Dre and Bon Jovi to name a few. Reservoir also administers a growing catalog of indie bands such as The Holloways, The Cinematics, New Years Day, The Brian Jonestown Massacre and The Baldwin Brothers.

Reservoir uses ARMM's unique experience and strong relationships to navigate the advertising world with a focus on securing placements and overall strategy.